[ showreel ]

hannah varnell

Creative Director Director Founder

About Hannah Varnell

01World-builder/ 08

hannah varnell is a director and founder fascinated by identity, culture, and human connection. Moving between observation and world-building — she creates cinematic universes with numerous emotional points of entry.

Photographic interlude

Photographic interlude

What Hannah Varnell does

02Practice/ 08

a creative director who builds worlds through direction, cinematography, and building complementary teams.

a. Creative Direction Concept · world · brand campaign
b. Direction Documentary & commercial film
c. Cinematography Authentic framing with a focus on people
03Selected Work — Directing/ 08

brand films & campaigns

Commercial & branded

Dell
Campaign filmCommercial
Beats
SpotCommercial
H-E-B
Brand spotCommercial
Procter & Gamble
Branded filmBranded Doc
Square
Founder portraitBranded Doc
Be The Change
“Tamalitoz” — for H-E-BBranded Doc
BITE
Brand documentaryBranded Doc

Photo

04Photo/ 08

Between campaigns, Hannah documents the people, subcultures, and rituals she’s drawn to — editorial and documentary stills moving between commercial polish and personal obsession.

01Lifestyle
02Music
03ATX Holding Co
04Bloodbath Studio
05Spirali Bodywork
06Home Water
07JVN Grove
drag / scroll → Full photography portfolio

Bloodbath Studio

05Founder — Bloodbath Studio/ 08

a collaborative art platform.

Founder, Creative Director & Executive Producer of Bloodbath Studio — a collaborative art platform producing immersive fashion films and public events. 8+ productions over four years. 600+ artists. Funded three times by the City of Austin Economic Development Department.

Annual fashion films
LUCK 2022  ·  VENERATION 2023  ·  METANOIA 2024  ·  ANAMNESIS 2025

8+
Productions, four years
600+
Artists collaborated
City of Austin EDD funding

Trusted by — selected clients

06Trusted by/ 08
Dell Square Procter & Gamble H-E-B Netflix Beats Indeed Nike PBS Sonos
The Hartford Modelo Capital One Al Jazeera BBC Travel Channel Food Network Southwest Airlines The New York Times

Cinematography

07Cinematography — Reel/ 08

Selected titles

Reverie · It’s Her Shot · I Need Space · Babidoll · Prior Waste

Contact

08Contact/ 08

  Available worldwide. Based in Austin, Texas.